The German Sports Car Refiner was in need of a website relaunch to better showcase their emotional and high-quality sports cars. I was tasked with overseeing the development of a new website that would not only improve the online presence of the company but also provide the ability to measure and analyze performance.
Goals and Objectives:
- To showcase the emotional and high-quality sports cars in a visually appealing and user-friendly way.
- To set up a measurement and analysis strategy in the background to enable sustainable SEO and SEA strategies.
- To provide a seamless user experience with a user-friendly interface and clear information about each vehicle.
Strategy and Implementation:
- Website Development: The website was developed using the TYPO3 Content Management System, which provided the necessary functionality and flexibility to showcase the company’s products.
- Tailored PIM/MAM: An individual product information management system was set up to allow for easy management and updates of the product information and images.
- Measurement and Analysis: Google Analytics was integrated into the website to enable detailed analysis of website traffic, user behavior, and performance.
Results:
- Improved Online Presence: The new website provided a more visually appealing and user-friendly platform to showcase their emotional and high-quality sports cars.
- Sustainable SEO and SEA Strategies: The integration of measurement and analysis tools allowed for the development of sustainable SEO and SEA strategies based on data-driven insights.
- Increased Customer Engagement: The new website provided a seamless user experience, improving customer engagement and satisfaction.
The relaunch of the German Sports Car Refiner’s website was a successful project, delivering on the goals and objectives set out by the client. The new website provided a platform to showcase their products and allowed for the development of sustainable SEO and SEA strategies based on data-driven insights.