Tag: TYPO3

Posted on

Transforming Technical Ceramics: Launching a Precision-Focused TYPO3 Website

A chess king made of technical ceramics, in pure white with very fine red accents, symbolizing the precision and quality of the company's products. The image is featured on the redesigned website, launched to align with the parent company's branding and content guidelines.

The project involves the integration of web data for a company specializing in the production of technical ceramics. The company was recently acquired by a larger corporation, and as a result, needs to update their website to align with the new parent company’s branding and content guidelines.

The project included following steps:

  1. Analysis: The project team will conduct a comprehensive analysis of the company’s existing website content and structure, as well as the parent company’s branding and content guidelines. This analysis will inform the redesign of the website and the integration of new content.
  2. Redesign: Based on the analysis, the project team will redesign the website to align with the parent company’s branding and content guidelines. This will involve updating the website’s design, layout, and navigation, as well as integrating new content related to the parent company’s products and services.
  3. Content Integration: The project team will integrate the new content related to the parent company’s products and services into the redesigned website. This will involve updating existing pages and creating new pages as needed, as well as integrating multimedia content such as images and videos.
  4. Testing: Once the website redesign and content integration are complete, the project team will conduct extensive testing to ensure that the website is fully functional and meets the parent company’s quality standards.
  5. Launch: Finally, the redesigned website will be launched, with ongoing support and maintenance provided as needed.

Example Project

For example, Mang Digital recently worked on a project to launch a TYPO3 website for a company specializing in the production of technical ceramics. The project involved redesigning the website to align with the parent company’s branding and content guidelines, as well as integrating new content related to the parent company’s products and services. Mang Digital conducted a comprehensive analysis of the company’s existing website content and structure, and worked closely with the company to develop a new design and layout. The project team also integrated new content related to the parent company’s products and services, including images and videos. After extensive testing, the new website was launched, providing a modern and user-friendly platform for the company’s customers and stakeholders.

Posted on

Revolutionizing Digital Presence: German Medium-Sized Company Transforms Website with TYPO3 and Salesforce CRM Integration

Futuristic industrial building with blue rotor centrifugal crusher in action, crushing a washing machine on a conveyor belt

A German medium-sized company with a slogan of “Transforming Material into Value” specializes in three business units: process technology, building materials machinery, and recycling technology. Their existing website was outdated, and it was not responsive, making it difficult for users to access information on different devices. Moreover, the company wanted to integrate their salesforce CRM system to streamline the handling of customer inquiries and service orders. Thus, the company decided to redesign their website using the TYPO3 CMS and integrate it with the salesforce CRM.

Goals

  • To redesign the website with a modern, responsive design that will offer an excellent user experience across all devices.
  • To integrate the salesforce CRM system into the website to streamline the handling of customer inquiries and service orders.
  • To create a clear and easy-to-use navigation structure that will help users find the information they need quickly and easily.
  • To improve the website’s SEO performance and increase traffic and engagement.

Challenges

  • Ensuring a smooth integration of the salesforce CRM system with the website.
  • Creating a responsive design that works across all devices, including desktops, tablets, and smartphones.
  • Reorganizing the website’s information architecture to create a clear and intuitive navigation structure.
  • Ensuring the website is optimized for search engines to increase organic traffic.

Solution

To address the challenges and achieve the goals, the company decided to redesign their website using the TYPO3 CMS, a popular open-source content management system known for its flexibility, scalability, and security. The TYPO3 CMS offers an extensive range of features and functionalities that can be customized to meet the specific needs of the company.

The website relaunch included the following steps:

  1. Discovery and Research: A thorough analysis of the current website, competitor analysis, and user research was conducted to identify the key pain points and requirements.
  2. Information Architecture: The website’s information architecture was reorganized to create a clear and intuitive navigation structure that will help users find the information they need quickly and easily.
  3. Design: A modern, responsive design was created that reflects the company’s brand identity and offers an excellent user experience across all devices.
  4. Content Creation: The website’s content was updated and optimized for search engines to increase organic traffic.
  5. TYPO3 CMS Development: The website was built using the TYPO3 CMS, which offers an extensive range of features and functionalities that can be customized to meet the specific needs of the company.
  6. Salesforce CRM Integration: The salesforce CRM was integrated into the website, enabling the company to handle customer inquiries and service orders seamlessly.

Results

The company’s website was successfully redesigned using the TYPO3 CMS, and the salesforce CRM was seamlessly integrated into the website. The new website offers a modern, responsive design that provides an excellent user experience across all devices. The new information architecture enables users to find the information they need quickly and easily. The website’s SEO performance has also improved, resulting in increased traffic and engagement.

Conclusion

By redesigning their website using the TYPO3 CMS and integrating the salesforce CRM, the company was able to improve the website’s user experience, streamline the handling of customer inquiries and service orders, and increase traffic and engagement. The new website reflects the company’s brand identity and provides a strong foundation for future growth and expansion.

Posted on

Relaunching TYPO3 Website with Store Locator as Key Conversion for Innovative Brand in Door Industry

As the head of the digital team at an innovative brand in the door industry, I was responsible for the relaunch of our company’s website using the TYPO3 content management system. The main focus of the project was to enhance the user experience and improve online sales by introducing a store locator as a key conversion tool.

Strategy and Implementation

  1. Planning and Research: We conducted market research to identify the needs and preferences of our target audience. This helped us to define the project objectives and design a user-friendly website that met their requirements.
  2. TYPO3 Website Development: We chose TYPO3 as our content management system due to its flexibility, scalability, and robust features. We customized the design and layout of the website to align with our brand image and created engaging content to attract and retain visitors.
  3. Store Locator Integration: We integrated a store locator into the website to enable customers to easily locate and visit our authorized dealers. This feature helped us to increase foot traffic and drive sales at our physical stores.
  4. Akeneo Integration: We also integrated Akeneo, a product information management system, to ensure that our product information was accurate and up-to-date. This helped us to provide a seamless and consistent customer experience across all channels.
  5. Testing and Analysis: We conducted thorough testing to ensure that the website was fully functional and optimized for search engines. We also used analytics tools to track user behavior and measure the effectiveness of the store locator and other key features.

Key Results and Achievements

  1. Increased Foot Traffic: The store locator proved to be a successful conversion tool, as it helped to increase foot traffic at our physical stores by over 20%.
  2. Improved User Experience: The new website design and layout, combined with engaging content, resulted in an improved user experience, with an average session duration increase of 15%.
  3. Higher Online Sales: The website relaunch, combined with the introduction of the store locator, resulted in a 25% increase in online sales.

Conclusion

The relaunch of our website using TYPO3 and the integration of a store locator and Akeneo has been a successful project for our innovative brand in the door industry. It has helped us to improve the user experience, increase foot traffic, and drive online sales. We continue to monitor and optimize our website to ensure that we stay ahead of the competition and meet the evolving needs of our customers.

Posted on

Launching a Powerful TYPO3 Website for a Leading Manufacturer of Special Utility Vehicles

Futuristic sporty special utility vehicles clearing large amounts of snow on mountain slope

German Manufacturer, a leading producer of special utility vehicles, has taken a major step towards tackling the grey market and controlling the sale of their products with the launch of their new website. The website is designed specifically to offer high-quality used special utility vehicles directly to a specific target group, providing them with a trusted and convenient buying experience.

Goals and Objectives

  • Control the grey market: The main objective is to eliminate the challenges posed by the grey market by ensuring that all used special utility vehicles are sold through authorized channels. The website will enable the manufacturer to take control of the sales and maintain the high standards associated with the brand.
  • Provide a trusted source: The website will offer a reliable and trustworthy source for consumers looking to purchase a used special utility vehicle. Every vehicle offered for sale will be thoroughly inspected and approved, giving buyers peace of mind and confidence in their purchase.
  • Reach a specific target group: The website is designed to reach a particular target audience of consumers looking for high-quality used special utility vehicles. The manufacturer aims to meet their needs by offering a wide selection of vehicles at a fair price.
  • Offer a convenient buying experience: The website has been designed with a user-friendly interface and clear information about each vehicle, making it easy for consumers to navigate and find the right vehicle quickly and easily.

Strategy and Implementation

  1. Building a Cutting-Edge Website: A custom website was created using the TYPO3 platform, delivering the ideal combination of functionality and aesthetics to feature the company’s offerings.
  2. SEO and SEA Strategies: A comprehensive measurement strategy and analysis was also set up to support sustainable search engine optimization (SEO) and search engine advertising (SEA) strategies. This allowed the company to reach their target audience more effectively and drive more qualified traffic to their website.
  3. Targeted Online Marketing: To reach a global audience of a smaller size (less than 50,000 people), a targeted online marketing strategy was devised to effectively connect with potential customers and increase brand visibility.”

Results

By launching this new website, German Manufacturer has empowered consumers with quality and convenience, providing them with a trusted source for purchasing used special utility vehicles.

Posted on

Elevating the Online Experience: German Sports Car Refiner’s Website Relaunch Takes it to the Next Level

Sports car in neon colors speeding down the road

The German Sports Car Refiner was in need of a website relaunch to better showcase their emotional and high-quality sports cars. I was tasked with overseeing the development of a new website that would not only improve the online presence of the company but also provide the ability to measure and analyze performance.

Goals and Objectives:

  1. To showcase the emotional and high-quality sports cars in a visually appealing and user-friendly way.
  2. To set up a measurement and analysis strategy in the background to enable sustainable SEO and SEA strategies.
  3. To provide a seamless user experience with a user-friendly interface and clear information about each vehicle.

Strategy and Implementation:

  1. Website Development: The website was developed using the TYPO3 Content Management System, which provided the necessary functionality and flexibility to showcase the company’s products.
  2. Tailored PIM/MAM: An individual product information management system was set up to allow for easy management and updates of the product information and images.
  3. Measurement and Analysis: Google Analytics was integrated into the website to enable detailed analysis of website traffic, user behavior, and performance.

Results:

  1. Improved Online Presence: The new website provided a more visually appealing and user-friendly platform to showcase their emotional and high-quality sports cars.
  2. Sustainable SEO and SEA Strategies: The integration of measurement and analysis tools allowed for the development of sustainable SEO and SEA strategies based on data-driven insights.
  3. Increased Customer Engagement: The new website provided a seamless user experience, improving customer engagement and satisfaction.

The relaunch of the German Sports Car Refiner’s website was a successful project, delivering on the goals and objectives set out by the client. The new website provided a platform to showcase their products and allowed for the development of sustainable SEO and SEA strategies based on data-driven insights.