Our client is an international manufacturing company that specializes in the production and supply of wire ropes, lifting and lashing equipment, and timber and steel structures. The company operates in various industries, including construction, infrastructure, mining, forestry, and renewable energy. The company’s target groups are diverse and complex due to the industries, languages, subsidiaries, and the resulting complex product data structure.
Objective
The objective of this project is to develop a comprehensive digital marketing strategy, define KPIs for business success, implement a PIM Akeneo solution to optimize the company’s product data management, and create data visualizations in DataStudio to monitor and analyze the company’s marketing performance.
Scope: The project will consist of the following phases:
- Needs Assessment and Analysis: In this phase, we will conduct a thorough analysis of the company’s marketing practices, customer base, target groups, product data structure, and existing PIM solutions. We will also assess the company’s digital presence and branding to identify gaps and opportunities for improvement.
- Digital Marketing Strategy Development: Based on the findings from the analysis, we will develop a comprehensive digital marketing strategy that outlines the company’s objectives, target audience, messaging, channels, and tactics. We will also develop a content marketing plan that aligns with the overall strategy.
- KPI Definition: We will work with the client to define key performance indicators (KPIs) that align with the company’s business objectives and marketing strategy. The KPIs will be defined for each channel and tactic, and we will create a dashboard to monitor performance.
- Data Visualization: Using DataStudio, we will create a dashboard that visualizes the KPI data in a clear and concise manner. The dashboard will include interactive charts, tables, and graphs that allow the client to monitor performance in real-time and make data-driven decisions.
- PIM Akeneo Implementation: To optimize the company’s product data management, we will implement a PIM Akeneo solution. This will allow the client to centralize and manage their product data across multiple channels and subsidiaries. The PIM solution will be customized to meet the specific needs of the client, and we will provide training and support to ensure a smooth transition.
Conclusion
By developing a comprehensive digital marketing strategy, defining KPIs for business success, implementing a PIM Akeneo solution, and creating data visualizations in DataStudio, we will help our client improve their marketing effectiveness and make data-driven decisions. The project will be completed within the agreed timeline and budget, and we will provide ongoing support and maintenance to ensure the success of the solution.