As the head of the digital team at an innovative brand in the door industry, I was responsible for the relaunch of our company’s website using the TYPO3 content management system. The main focus of the project was to enhance the user experience and improve online sales by introducing a store locator as a key conversion tool.
Strategy and Implementation
- Planning and Research: We conducted market research to identify the needs and preferences of our target audience. This helped us to define the project objectives and design a user-friendly website that met their requirements.
- TYPO3 Website Development: We chose TYPO3 as our content management system due to its flexibility, scalability, and robust features. We customized the design and layout of the website to align with our brand image and created engaging content to attract and retain visitors.
- Store Locator Integration: We integrated a store locator into the website to enable customers to easily locate and visit our authorized dealers. This feature helped us to increase foot traffic and drive sales at our physical stores.
- Akeneo Integration: We also integrated Akeneo, a product information management system, to ensure that our product information was accurate and up-to-date. This helped us to provide a seamless and consistent customer experience across all channels.
- Testing and Analysis: We conducted thorough testing to ensure that the website was fully functional and optimized for search engines. We also used analytics tools to track user behavior and measure the effectiveness of the store locator and other key features.
Key Results and Achievements
- Increased Foot Traffic: The store locator proved to be a successful conversion tool, as it helped to increase foot traffic at our physical stores by over 20%.
- Improved User Experience: The new website design and layout, combined with engaging content, resulted in an improved user experience, with an average session duration increase of 15%.
- Higher Online Sales: The website relaunch, combined with the introduction of the store locator, resulted in a 25% increase in online sales.
Conclusion
The relaunch of our website using TYPO3 and the integration of a store locator and Akeneo has been a successful project for our innovative brand in the door industry. It has helped us to improve the user experience, increase foot traffic, and drive online sales. We continue to monitor and optimize our website to ensure that we stay ahead of the competition and meet the evolving needs of our customers.