German Manufacturer, a leading producer of special utility vehicles, has taken a major step towards tackling the grey market and controlling the sale of their products with the launch of their new website. The website is designed specifically to offer high-quality used special utility vehicles directly to a specific target group, providing them with a trusted and convenient buying experience.
Goals and Objectives
- Control the grey market: The main objective is to eliminate the challenges posed by the grey market by ensuring that all used special utility vehicles are sold through authorized channels. The website will enable the manufacturer to take control of the sales and maintain the high standards associated with the brand.
- Provide a trusted source: The website will offer a reliable and trustworthy source for consumers looking to purchase a used special utility vehicle. Every vehicle offered for sale will be thoroughly inspected and approved, giving buyers peace of mind and confidence in their purchase.
- Reach a specific target group: The website is designed to reach a particular target audience of consumers looking for high-quality used special utility vehicles. The manufacturer aims to meet their needs by offering a wide selection of vehicles at a fair price.
- Offer a convenient buying experience: The website has been designed with a user-friendly interface and clear information about each vehicle, making it easy for consumers to navigate and find the right vehicle quickly and easily.
Strategy and Implementation
- Building a Cutting-Edge Website: A custom website was created using the TYPO3 platform, delivering the ideal combination of functionality and aesthetics to feature the company’s offerings.
- SEO and SEA Strategies: A comprehensive measurement strategy and analysis was also set up to support sustainable search engine optimization (SEO) and search engine advertising (SEA) strategies. This allowed the company to reach their target audience more effectively and drive more qualified traffic to their website.
- Targeted Online Marketing: To reach a global audience of a smaller size (less than 50,000 people), a targeted online marketing strategy was devised to effectively connect with potential customers and increase brand visibility.”
Results
By launching this new website, German Manufacturer has empowered consumers with quality and convenience, providing them with a trusted source for purchasing used special utility vehicles.