Conception of an internet platform as an additional tool for the international spare parts distribution with customer specific conditions
The aim of the diploma thesis was to analyze the chances and risks of a spare parts distribution via the public website of Kässbohrer Geländefahrzeug AG. Based on this, a solution approach for an improved internet platform with customer-specific conditions was developed. The focus was not only on visual but also on content and functional improvements of the existing internet presence.
The analysis included a description of the existing presence of the spare parts sales department and an examination of the associated business processes. In addition, the origin and quality of the spare parts data and the functions of the existing spare parts CD were analyzed and evaluated.
By means of an employee survey, opinions and suggestions for improvement were obtained regarding customer attitude towards the Internet and the existing Internet presence. A comparative analysis with competitors and companies similar to the industry provided insights into the strengths and weaknesses of the Internet presence and inspired further ideas for a potential revision.
A customer survey verified and expanded the results of the employee survey and provided information on customer benefits and acceptance of the Internet as a sales channel.
Finally, potential effects of an expanded Internet presence for Kässbohrer Geländefahrzeug AG were derived. Recommendations for restrictions in the event of implementation as well as indications of opportunities and risks were provided.