Category: Projects

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Launching a Powerful TYPO3 Website for a Leading Manufacturer of Special Utility Vehicles

Futuristic sporty special utility vehicles clearing large amounts of snow on mountain slope

German Manufacturer, a leading producer of special utility vehicles, has taken a major step towards tackling the grey market and controlling the sale of their products with the launch of their new website. The website is designed specifically to offer high-quality used special utility vehicles directly to a specific target group, providing them with a trusted and convenient buying experience.

Goals and Objectives

  • Control the grey market: The main objective is to eliminate the challenges posed by the grey market by ensuring that all used special utility vehicles are sold through authorized channels. The website will enable the manufacturer to take control of the sales and maintain the high standards associated with the brand.
  • Provide a trusted source: The website will offer a reliable and trustworthy source for consumers looking to purchase a used special utility vehicle. Every vehicle offered for sale will be thoroughly inspected and approved, giving buyers peace of mind and confidence in their purchase.
  • Reach a specific target group: The website is designed to reach a particular target audience of consumers looking for high-quality used special utility vehicles. The manufacturer aims to meet their needs by offering a wide selection of vehicles at a fair price.
  • Offer a convenient buying experience: The website has been designed with a user-friendly interface and clear information about each vehicle, making it easy for consumers to navigate and find the right vehicle quickly and easily.

Strategy and Implementation

  1. Building a Cutting-Edge Website: A custom website was created using the TYPO3 platform, delivering the ideal combination of functionality and aesthetics to feature the company’s offerings.
  2. SEO and SEA Strategies: A comprehensive measurement strategy and analysis was also set up to support sustainable search engine optimization (SEO) and search engine advertising (SEA) strategies. This allowed the company to reach their target audience more effectively and drive more qualified traffic to their website.
  3. Targeted Online Marketing: To reach a global audience of a smaller size (less than 50,000 people), a targeted online marketing strategy was devised to effectively connect with potential customers and increase brand visibility.”

Results

By launching this new website, German Manufacturer has empowered consumers with quality and convenience, providing them with a trusted source for purchasing used special utility vehicles.

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Elevating the Online Experience: German Sports Car Refiner’s Website Relaunch Takes it to the Next Level

Sports car in neon colors speeding down the road

The German Sports Car Refiner was in need of a website relaunch to better showcase their emotional and high-quality sports cars. I was tasked with overseeing the development of a new website that would not only improve the online presence of the company but also provide the ability to measure and analyze performance.

Goals and Objectives:

  1. To showcase the emotional and high-quality sports cars in a visually appealing and user-friendly way.
  2. To set up a measurement and analysis strategy in the background to enable sustainable SEO and SEA strategies.
  3. To provide a seamless user experience with a user-friendly interface and clear information about each vehicle.

Strategy and Implementation:

  1. Website Development: The website was developed using the TYPO3 Content Management System, which provided the necessary functionality and flexibility to showcase the company’s products.
  2. Tailored PIM/MAM: An individual product information management system was set up to allow for easy management and updates of the product information and images.
  3. Measurement and Analysis: Google Analytics was integrated into the website to enable detailed analysis of website traffic, user behavior, and performance.

Results:

  1. Improved Online Presence: The new website provided a more visually appealing and user-friendly platform to showcase their emotional and high-quality sports cars.
  2. Sustainable SEO and SEA Strategies: The integration of measurement and analysis tools allowed for the development of sustainable SEO and SEA strategies based on data-driven insights.
  3. Increased Customer Engagement: The new website provided a seamless user experience, improving customer engagement and satisfaction.

The relaunch of the German Sports Car Refiner’s website was a successful project, delivering on the goals and objectives set out by the client. The new website provided a platform to showcase their products and allowed for the development of sustainable SEO and SEA strategies based on data-driven insights.

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Diploma thesis

An image that symbolizes technological advancement, customer orientation, and the pursuit of improvement

Conception of an internet platform as an additional tool for the international spare parts distribution with customer specific conditions

The aim of the diploma thesis was to analyze the chances and risks of a spare parts distribution via the public website of Kässbohrer Geländefahrzeug AG. Based on this, a solution approach for an improved internet platform with customer-specific conditions was developed. The focus was not only on visual but also on content and functional improvements of the existing internet presence.

The analysis included a description of the existing presence of the spare parts sales department and an examination of the associated business processes. In addition, the origin and quality of the spare parts data and the functions of the existing spare parts CD were analyzed and evaluated.

By means of an employee survey, opinions and suggestions for improvement were obtained regarding customer attitude towards the Internet and the existing Internet presence. A comparative analysis with competitors and companies similar to the industry provided insights into the strengths and weaknesses of the Internet presence and inspired further ideas for a potential revision.

A customer survey verified and expanded the results of the employee survey and provided information on customer benefits and acceptance of the Internet as a sales channel.

Finally, potential effects of an expanded Internet presence for Kässbohrer Geländefahrzeug AG were derived. Recommendations for restrictions in the event of implementation as well as indications of opportunities and risks were provided.