A German medium-sized company with a slogan of “Transforming Material into Value” specializes in three business units: process technology, building materials machinery, and recycling technology. Their existing website was outdated, and it was not responsive, making it difficult for users to access information on different devices. Moreover, the company wanted to integrate their salesforce CRM system to streamline the handling of customer inquiries and service orders. Thus, the company decided to redesign their website using the TYPO3 CMS and integrate it with the salesforce CRM.
Goals
- To redesign the website with a modern, responsive design that will offer an excellent user experience across all devices.
- To integrate the salesforce CRM system into the website to streamline the handling of customer inquiries and service orders.
- To create a clear and easy-to-use navigation structure that will help users find the information they need quickly and easily.
- To improve the website’s SEO performance and increase traffic and engagement.
Challenges
- Ensuring a smooth integration of the salesforce CRM system with the website.
- Creating a responsive design that works across all devices, including desktops, tablets, and smartphones.
- Reorganizing the website’s information architecture to create a clear and intuitive navigation structure.
- Ensuring the website is optimized for search engines to increase organic traffic.
Solution
To address the challenges and achieve the goals, the company decided to redesign their website using the TYPO3 CMS, a popular open-source content management system known for its flexibility, scalability, and security. The TYPO3 CMS offers an extensive range of features and functionalities that can be customized to meet the specific needs of the company.
The website relaunch included the following steps:
- Discovery and Research: A thorough analysis of the current website, competitor analysis, and user research was conducted to identify the key pain points and requirements.
- Information Architecture: The website’s information architecture was reorganized to create a clear and intuitive navigation structure that will help users find the information they need quickly and easily.
- Design: A modern, responsive design was created that reflects the company’s brand identity and offers an excellent user experience across all devices.
- Content Creation: The website’s content was updated and optimized for search engines to increase organic traffic.
- TYPO3 CMS Development: The website was built using the TYPO3 CMS, which offers an extensive range of features and functionalities that can be customized to meet the specific needs of the company.
- Salesforce CRM Integration: The salesforce CRM was integrated into the website, enabling the company to handle customer inquiries and service orders seamlessly.
Results
The company’s website was successfully redesigned using the TYPO3 CMS, and the salesforce CRM was seamlessly integrated into the website. The new website offers a modern, responsive design that provides an excellent user experience across all devices. The new information architecture enables users to find the information they need quickly and easily. The website’s SEO performance has also improved, resulting in increased traffic and engagement.
Conclusion
By redesigning their website using the TYPO3 CMS and integrating the salesforce CRM, the company was able to improve the website’s user experience, streamline the handling of customer inquiries and service orders, and increase traffic and engagement. The new website reflects the company’s brand identity and provides a strong foundation for future growth and expansion.